How Much Money are You Leaving on the Table?
Summer is a slow season for many businesses, corporate or non. Take the janitorial business as example, depending on keeping public schools tidy, that are closed for summer, winter and spring holidays, all totaling likely more than 4 months of the year, or at least a dozen work days, that the business is ‘slow.’
First, who ‘says’ it’s a ‘slow season?’ Why … the MASSES do! And … as proven time and time again, the masses are always wrong about everything, and always will be!
I know that while it may be true that summer is a slow season in an industry, I also know that there is other business that can be gleaned during these so-called ‘slow periods.’ Taking time with new clients, revisiting older ones, investing in your education, and products for your industry. [If the industry is made up of the ‘masses,’ which of course it is, they too believe it and often discount their prices to match the common ‘belief.’]
The questions are
- WHY do we buy-into the ‘slow season?’
- Why do we settle for limited income during these times?
- Why are we leaving an improved lifestyle … on the table, as we kick back and ‘do less’ during those months?
- What don’t I know yet that could make a difference in how I spend those 12 weeks?
- What do the very few that are ‘thinking’ … let me get strategic about my industry … how can I continue to be of service during ‘slow times’ to boost the bottom line?
The answers to these questions are all based on what we ‘believe’ we are capable of doing … and worthy of having, basically. We never outperform what we believe we can do. We have been programmed all our lives that ‘winter holidays, summer and spring holidays’ are times to vacation, to not work as diligently as during the balance of the year. So we believe it’s true.
I am here to tell you it IS true … and … it is NOT true. BOTH are accurate.
We each get to CHOOSE which perspective we WANT! We do it all the time … on purpose or by default. The masses allow these societal beliefs to frame their world by default; the few of each hundred KNOW that the opposite is always the way to go!
The human performance gap — between ‘knowing’ what to do … and ‘doing it’ — is MANAGED 100% by these old beliefs. When you start thinking strategically about HOW YOU ARE THINKING … your beliefs about your ability will shift from ‘I can’t’ to ‘I sure as heck can!’ The sooner you start focusing on your thoughts, the sooner your lifestyle will change.
Example: Take 4 new sales people, brand new to an industry and in training to learn the products. No one knows anything about the products and they have the exact same training. When they go into the field, after the first month, 3 of them did much the same in sales volume; one, however, did three times what the other 3 did! After 3 months, the same thing!
Why? They all had the same training. No one knew anything about the products to begin with.
That one person believed they were capable of being a good sales person; worthy of the commissions desire; and called on clients, even during the ‘slow season.‘
Start doing what you know to do today to enhance your business and ignore societal programming, letting you off the hook for living the lifestyle you deserve. Most people only ‘get this’ on their death bed. You can be different.
©Leslie Flowers June 2012, exponential personal growth expert, helps mature women re-engineer their businesses and their lives by steeping them in living life with principles and virtues. Faculty member in Mindset Mastery at the Ultimate Life company, with Bob Proctor, you can catch her programs on mastermind excellence and expert goal setting at their site. You may read her archived voluminous personal growth teachings — Drops of Awareness — at PathsofChange.com, which house each step on her own path of change over the past 10 years.